RICE FOOTBALL Head Coch

Every new era begins with a defining moment. For Rice Athletics, it was the first football hire under the new athletic administration - an opportunity to refine the brand and establish a new department vision.

The creative team was entrusted with building the launch from the ground up, developing the campaign strategy for coaching finalists and presenting a comprehensive 60-day rollout plan that spanned the announcement, campus arrival, university events, student engagement, and beyond.