more than scrolling

APPROACH: WHAT DO PEOPLE WANT AND WHERE TO THEY WANT TO SEE IT?

Florida Gators Social: Year 1

Strategy: Cater the content to the audience of each platform. More mobile videos on IG, longer video pieces on X,  and photo drops to FB. Most importantly, quality over quantity.

Impressions: 1.8 Billion, +12.5%
Video Views: 212 Million, +12.7%
Engagements: 41.6 Million
Audience: 7.06 Million, +5.1%
Number of posts: 38K, -3.4%

Analytics reflect all team accounts across all platforms from Aug 2025- July 2026, compared to the previous period.

Florida Gators Gymnastics: 2026

Strategy: Invest in IG reels, showcase student-athlete voices, cover photos for videos, make it fun!

Impressions: 65 Million, +104%
Video Views: 29.5 Million, +381%
Engagements: 1.97 Million, +72.8%
Audience Growth: +392.7%
Number of posts: 1.9K, +20%

Analytics reflect @GatorsGym accounts across all platforms from Jan - April 2026 under creative strategy direction.

Rice Athletics: 2023-2024

Strategy: Invest in video with a strong focus on the style/quality of creative to avoid season record storylines.

Impressions: 29.4 Million, +119%
Video Views: 13.8 Million, +253%
Engagements: 1.42 Million, +83%
Audience Growth: 60.1%
Number of posts: 8.8K, +259.6%

Analytics reflect all Rice Athletics team accounts across all platforms during creative director tenure.

Mobile videos: Immediately capitalize on the moment with content that’s made for the algorithm.